Regional Sales Manager (RSMBFB)

Overview

Reference
RSMBFB

Salary
£65,000 - £65,000/annum

Job Location
- United Kingdom -- England -- South East England -- Buckinghamshire -- Milton Keynes

Job Type
Permanent

Posted
29 January 2026


Job Title - Regional Sales Manager

Location – Fully remote covering stores in Bedfordshire and Buckinghamshire

Salary - £65,000 per annum + car allowance

Bonus - monthly bonus scheme based on score card and regional performance.

Working Hours – 40 Hours per week.

 

Key Accountabilities

Customer

  • Create a customer first culture, understanding all customers’ needs to continually improve the experience and to identify opportunities for growth.
  • Establish strong relationships with customers, suppliers, partners to enhance performance and customer satisfaction.
  • Proactively support and coach store teams to enhance the customer in-store and online experience to ensure every engagement feels effortless.
  • Collaborate with cross-functional teams to share feedback and ideas to improve customer experience.
  • Proactively resolve customer complaints to avoid escalation.

People

  • Clearly communicate the company purpose, vision, promise and values to engage and inspire Store Managers to deliver powerful communication to their teams.
  • Lead, coach and support Store Managers, providing guidance to optimise performance, drive sales and maximise profit.
  • Inspire teams to be accountable, bold and brilliant whilst creating a highly engaged and stable team. 
  • Identify individuals with talent and potential for development and growth.
  • Recruit, train, and develop great people ensuring they demonstrate the right attitude, capability and behaviours.
  • Inspire store managers to take a proactive approach to their own and their team’s personal development, using all learning and development resources available.
  • Takes responsibility for the consistency of approach to all HR/ER matters within the region ensuring timely completion and resolution of issues.

Financial

  • Develop, implement and own the region business plan and budget to deliver profitable growth, increase customer experience and deliver regional sales budget.
  • Achieve agreed KPIs on a quarterly and annual basis to achieve company goals within the region.
  • Brings external insight through commercial awareness of competitor activity.
  • Monitor and evaluate performance metrics, data and other resources, adjusting strategies as necessary to ensure optimal outcomes.
  • Coach Store Managers to use data to identify insight and action to enhance store performance and successes.
  • Demonstrates an understanding and interest in the wider operating environment of the business outside of the retail function.

Operations

  • Leads for consistent in-store standards ensuring the look and feel of stores within the region inspires both customers and colleagues.
  • Manages stock control effectively to prevent financial loss.
  • Role model health & safety culture, setting a standard of expectation for all colleagues, customers, and visitors in stores.
  • Ensure a consistent level of compliance in all health and safety, audit, and GDPR matters.
  • Ensures compliance with Company policies across all regional operations.

Requirements

  • Experience in a managerial role within a regional or multi-site environment, with a proven track record of driving growth and operational efficiency. 
  • Strong commercial awareness and understanding of the market, competitors and customer engagement
  • Exceptional leadership and people management skills, with a demonstrated ability to inspire and develop teams.
  • An authentic leader who instils energy and passion and creates a supportive and challenging environment.
  • Excellent communication and interpersonal skills with the ability to build relationships at all levels.
  • Ability to identify and nurture talent through effective coaching and development.
  • Self-driven and highly organised with the ability to acclimatise and adapt quickly to change.
  • Flexible to work in alternative locations.
  • Full valid UK driving licence.

If you are interested, please apply now or send your CV to Leah.Spowage@interactionrecruitment.co.uk


Contact information

Leah Spowage